Four quick questions about pricing. There are no right or wrong answers — just go with your gut.
About the app: An app that stores your private blood test results securely, gives plain-language interpretation of your panels (cholesterol, HbA1c, thyroid etc.), flags conditions like cardiovascular risk or pre-diabetes early, and lets you share results directly with your GP.
Monthly subscription price
Question 01 · Too Cheap
🚨
£/mo
£0£50
Question 02 · Bargain
✨
£/mo
£0£100
Question 03 · Getting Expensive
📈
£/mo
£0£150
Question 04 · Too Expensive
🚫
£/mo
£0£200
Your current situation
How much do you currently spend on private blood testing per year?
£0 No private tests
£1–50 Occasional
£50–150 A few a year
£150–300 Regular
£300–500 Comprehensive
£500+ Heavy investor
Step 1 of 2
Conjoint Analysis · Feature Valuation
Which plan would you choose?
For each scenario, pick the plan you'd most likely subscribe to. Your choices reveal how you value specific features.
Each plan is a real tradeoff. Select "None of these" if you wouldn't subscribe at any of the prices shown.
1
Scenario A — Core access vs. interpretation
You want to track your blood results over time. Which plan would you choose?
✓
Basic
£3
per month
Secure digital storage
Upload from any provider
Interpretation
GP sharing
Condition screening
✓
Insight
£9
per month
Secure digital storage
Upload from any provider
Plain-language interpretation
GP sharing
Condition screening
✓
Complete
£14
per month
Secure digital storage
Upload from any provider
Plain-language interpretation
Direct GP sharing
Condition screening
None of these — I wouldn't subscribe at these prices
2
Scenario B — Condition screening value
Both plans include storage and GP sharing. Would you pay more for proactive health screening?
✓
Standard
£8
per month
Storage & history
GP sharing
Basic interpretation
Cardiovascular risk flag
Diabetes alert
✓
Health Screen
£13
per month
Storage & history
GP sharing
Full interpretation
Cardiovascular risk flag
Diabetes alert
✓
ProScreen
£19
per month
Storage & history
GP sharing
Full interpretation
Cardiovascular risk flag
Diabetes alert
None of these
3
Scenario C — Billing cadence
Same full feature set across all. Which payment structure appeals to you?
✓
Monthly Flex
£16
per month · cancel anytime
All features
No commitment
Cancel anytime
No discount
✓
Annual
£11
per month · billed £132/yr
All features
Save ~30%
Priority support
Annual trend report
✓
Lifetime
£199
one-off payment
All features, forever
Break-even ~17 months
Priority support
All future features
None of these
Feature importance
Rate each feature 1–5 stars — how important is it to your decision to subscribe?
Digital storage of blood results Secure, lifetime access to your test history
★★★★★
Plain-language interpretation Understand what your panels actually mean
★★★★★
Direct GP sharing Send results to your doctor in one tap
★★★★★
Cardiovascular risk screening Early flags based on your panels
★★★★★
Diabetes / pre-diabetes screening Flag HbA1c & glucose trends early
★★★★★
Best-provider price comparison Always get the best deal on your testing
★★★★★
Final question
If BloodIQ included all features (storage, interpretation, GP sharing, cardiovascular & diabetes screening, provider comparison), what monthly price would feel fair?
£4–6 Entry level
£7–10 Competitive
£11–15 Premium health
£16–20 Pro tier
£21–29 Clinical grade
£30+ Premium
Not for meWouldn't subscribe
🩸
Thank you!
Your response has been recorded. You're helping us build a healthier, more transparent product at the right price.